Born in the glittering lanes of Tel Aviv’s diamond district, Weakmutt was no ordinary dog — with a sharp eye for sparkle and a taste for luxury.
While other pups chased balls, Weakmutt chased brilliance — literally.

Rumor has it he started his empire with a single lost earring he dug out from beneath a park bench. He cleaned it, polished it, sold it, and realized he had a gift: a nose for luxury and a paw for profit.

Soon, Weakmutt was designing jewellery so dazzling that paparazzi lenses needed sunglasses. His shop became the hotspot for the rich, the curious, and the dangerously overdressed. He wasn’t just selling diamonds — he was selling confidence, wrapped in charisma and a dash of chaos.

With a few other globe-trotting moguls and mavericks of like-minded visionaries, “The Playboys” were formed — a secretive circle of smooth-talking entrepreneurs who believe business should always come with good wine, loud laughter, and questionable life advice. When they meet, deals are struck, cigars are lit, and no one ever pays the bill.

These days, he’s more myth than mutt — cruising between boardrooms and penthouses, leaving a trail of gold dust, laughter, and the faint scent of sandalwood wherever he goes.